Wednesday, 3 December 2014

Swachh Bharat Abhiyan

Swachh Bharat Abhiyan

Swachh Bharat or Swachh Bharat Abhiyan (Hindiस्वच्छ भारत अभियान, English: Clean Indian Mission) is a national level campaign by the Government of India covering 4041 statutory towns to clean the streets, roads and infrastructure of the country.[1][2][3]
Swachh Bharat
Date2 October 2014
LocationIndia . New delhi
Organised byNarendra Modi
Government of India
ParticipantsAnil Ambani
Sachin Tendulkar
Ruby Yadav
Salman Khan
Priyanka Chopra
Baba Ramdev
Kamal Hassan
Mridula Sinha
Shashi Tharoor
Arvind Kejriwal
The team of TV series Taarak Mehta Ka Ooltah Chashmah
Amitabh Bachchan
Hrithik Roshan
Aamir Khan
Manisha Koirala
Saina Nehwal
Chanda KocharSwachh Bharat or Swachh Bharat Abhiyan (Hindi: स्वच्छ भारत अभियान, English: Clean Indian Mission) is a national level campaign by the Government of India covering 4041 statutory towns to clean the streets, roads and infrastructure of the country.[1][2][3]
This campaign was officially launched on 2 October 2014 at RajghatNew Delhi, where Prime Minister Narendra Modi himself wielded broom and cleaned a road. The campaign is India's biggest ever cleanliness drive and 3 million government employees and schools and colleges students of India participated in this event.[4][5] The mission was started by Narendra Modi, the Prime Minister of India, nominating nine famous personalities for this campaign, and they take up the challenge and nominate nine more people and so on(like the branching of a tree). It has been carried forward since then with famous people from all walks of life joining it.

History[edit]

Narendra Modi
Swachh Bharat Abhiyan was announced by Prime Minister of India Narendra Modi on Indian Independence Day & launched on 2 Oct 2014, Gandhi Jayanti. On this day, Modi addressed the citizens of India in a public gathering held at Rajghat, New Delhi, India and asked everyone to join this campaign.[6] Later on this day, Modi himself swept a parking area at Mandir Marg Police Station followed by pavement in Valmiki Basti, a colony of sanitation workers, at Mandir Marg, near Connaught Place, New Delhi.[7]
On 2 October, Anil Ambani, an Indian industrialist and a participant in this event, told in a statement—[8]
I am honoured to be invited by our respected Prime Minister Shri Narendrabhai Modi to join the "Swachh Bharat Abhiyan". . . I dedicate myself to this movement and will invite nine other leading Indians to join me in the "Clean India" campaign. . .
Indian President Pranab Mukherjee asked every Indian to spend 100 hours annually in this drive. This campaign is supported by theIndian ArmyBorder Security ForceIndian Air Force and India.[8]

Objectives[edit]

This campaign aims to accomplish the vision of 'Clean India' by 2 October 2019, 150th birthday of Mahatma Gandhi and is expected to cost over INR62000 crore (US$10 billion).[3][9] The campaign was described as "beyond politics" and "inspired by patriotism".[10]
More than 3 million government employees and schools and colleges students of India are going to participate in this event.[4][10]

Nominees[edit]

Modi selected 9 notable public figures to propagate this campaign.[8][11] They are:
Manisha Koirala at Swachh Bharat Abhiyan in November 2014
Indian film actor Aamir Khan supported and encouraged this initiative and told that he would be happy if he is invited into this campaign.[12]Urban Development Minister, M. Venkaiah Naidu, picked up the broom to clean cyclone-hit port city of Visakhapatnam in southern state of Andhra Pradesh, as part of Prime Minister Narendra Modi’s cleanliness campaign.[13]
On November 8, 2014, Modi carried the message to Uttar Pradesh and nominated another set of nine people for the state.[14][15]

Swachh Bharat Run[edit]

A 'Swachh Bharat Run' was organized at the Rashtrapati Bhavan on 2 October 2014. According to a statement from the Rashtrapati Bhavan around 1500 people participated and the event was flagged off by President Pranab Mukherjee . Participants in the run included officers and sice, as well as their families.[16]

Swachh Bharat Apps[edit]

Many independent app developers came up with ideas to support the mission using mobile technologies. Times of India published an article on how "Desi companies beat Facebook in 'Swachh' apps race".[17]
  • Vocative global wrote about this new phenomenon and one such app in an article "This Indian App Could Change How People Talk To Their Government" [18]

See also[edit]

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